The Epichat Blog

Blog about facebook messenger marketing and chatbots.

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Conversational Marketing – Why Being Able to Talk to Customers Matters

December 3, 2018 in Uncategorized

Conversational marketing, thankfully, is a self-explanatory term. It involves marketing to your customers through what looks a lot like a conversation between two humans. But in this case, one is a human and the other is a business. And the business is generally represented by a chatbot.

The great thing about chatbots is that they let you scale what was erstwhile done only by humans. They can lead people through conversational flows, qualify leads, answer questions, and execute actions. And all of that is generally done in a way that scales easily with your needs.

If you still aren’t on board the conversational marketing bandwagon, here are a few more reasons you should give it some serious thought.

Advantages of Conversational Marketing with Chatbots

  • Zero downtime

You will be glad to know that your friendly customer-serving chatbot never needs to sleep. If there’s a human awake who needs to chat (and someone out there always is), you can have a chatbot ready to tackle their query. Of course, a human would be able to handle a much larger variety of questions and contingencies. And you can always program a chatbot to escalate a query to a human being. The point is, chatbots make you a lot more prepared to deal with customers, no matter what time of day it is.

  • Humanize your marketing

In the previous point, we saw how chatbots are different from humans: they don’t need to sleep. But when you really think about it, chatbots are the most human form of marketing you can use. Your customers don’t just run into forms that ask for a whole lot of information all at once. Instead, they can interact with a chatbot that mimics human conversations and provides options that make sense in particular contexts. It’s a great way to make potential users feel welcome and open to exchanging information with your business.

  • Derive insights

On the one hand, it’s important to find out what your customers’ most pressing needs are. At the same time, it can be useful to your overall marketing strategy to learn as much about your target market as possible. Chatbots make it easy to mine conversations for insights into visitors on your website, Facebook pages, and so on. The interactions themselves can be tested to see what works best with the kind of people you’re reaching out to. You can also use questions and forms within the chat to gain deeper insight into your audience.

  • Generate leads

Marketing isn’t all about catering to your existing customers. It’s just as important to find new customers and widen the reach of your messaging. Conversational marketing tools like chatbots are a great way to generate leads. Specifically, these are leads that will make their way to the top of your marketing funnel, so it won’t just be your existing customers that the chatbots cater to. You will be able to tap into a whole lot of fresh eyes exposed to your brand for the first time. And when that happens, the chatbots will be ready to find ways to make them part of your larger community.

Say Hello to Epichat – Facebook Messenger Marketing Has Never Been Easier

November 23, 2018 in epichat

The first public version of Epichat is out there and ready to go! We’ve put a lot of work into creating something that’s simultaneously powerful as well as easy to use. But before you try it, here’s a quick introduction to Epichat and why we think you’ll love it.

Epichat is a marketing platform built specifically for Facebook Messenger. We’ve seen Messenger go from being just another chat tool to a powerful marketing channel for businesses. However, there are still lots of brands out there that haven’t fully tapped into the power of Facebook Messenger.

We built Epichat to make it extremely simple for businesses to set up Facebook Messenger chatbots. Here are some features that make Epichat a powerful tool for marketing on the most popular social media platform in the world.

Build Automated Conversation Flows

There are a few things that we believe should be foundational to business-customer relationships. Here they are:

  • Communicating with your customers shouldn’t be hard
  • Interacting with your business shouldn’t be hard for your customers
  • It shouldn’t take an army of customer support representatives to make that happen
  • It definitely shouldn’t take long wait times and a lot of irrelevant information to address customer queries

Automated conversation flows are just one of the ways in which we attempt to restore order to the way in which businesses deal with customers. It’s easy to set up; you simply create a sequence of inputs of responses for each interaction. Conversation flows can be created for a variety of use cases, including collecting user information, sending updates, and customer service.

Enlarge Your Audience with Growth Tools

Automated conversation flows let you interact with your existing users at scale. Our other area of focus was giving businesses the tools they need to grow their reach. It’s essential to consistently increase the size of your audience so you can put your offering in front of more eager eyes. To that end, we’ve also packed Epichat with growth tools to reach out to more and more people from right within Facebook Messenger.

The tool currently has a chat widget that can be used to interact with visitors to your Facebook page. There’s also a ‘Send to Messenger’ button in the dashboard to send messages to your users on Facebook Messenger. We’re working on adding more tools to the list. All of them will be designed to expose more and more new people to your brand.

Skyrocket Engagement

The end goal of all marketing, of course, is to increase engagement with users. But we humans aren’t used to interacting with businesses; it just doesn’t feel natural. The brands that manage to generate fruitful levels of engagement do it by humanizing their communications. And that’s exactly what Epichat’s Facebook Messenger marketing tools are designed to do.

For one, the tool lives in Facebook Messenger. That’s where 1.3 billion people from around the world talk to their friends and their favorite brands. The ridiculous size of the platform in itself is a great start.

But that’s not all. With a tool like Epichat, you can have conversations with your target market at scale. That’s made possible by the automated flows, which can be crafted to meet users at different stages of the customer lifecycle.

Those are just a few of the reasons we think Epichat is rad. We’d love for you to try it out and tell us what you think. It’s free to try–no credit cards, no contracts. Visit Epichat.io.